Online Business - The Hub and Spoke

The internet has become a vast network with 100's of millions of web pages and blogs available to web surfers. It is now much harder to get found by all these surfers due to the shear volume of content. You now have to work harder than ever to build your brand online.

I remember back about 8 years ago launching a web site was an expensive venture with most funds invested upfront. The whole process involved the design and development of the website and then some good old fashioned search engine optimization. The tough part of this equation was that a huge chunk of your online budget was gone by the time you launched your website - It was like rolling the dice and hoping you made the right decision.

Today, you can be online with very little or no cash outlay using free blogging tools and inexpensive templates. The cost of design and development for websites has been greatly reduced.

You see, today you need to invest much more time and money after the site is launched. Your website is now but one component of your online strategy - it represents your online HUB. However, you need to branch out beyond your website in order to engage your prospects and customers - you need to meet them on their turf.

The social web has created all the spokes that can help drive business to your website, however you need to be a part of the social media world - you need to be on Facebook, Twitter, LinkedIn, and perhaps many others. You need to have a focused content strategy for each of these spokes so that you can have conversations with your customers and hopefully drive traffic to your website.

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